THE BLACK FRIDAY FAQ
THE BLACK FAQ
Q: Why are the organizers of Record Store Day celebrating Black
A: In the past Black was an American event created by large corporate retailers as a shopping day that promoted mass produced items at super low prices in hopes of driving customers into their stores. RSD’s Black subverts the model and creates pieces of art in the form of limited special editions, often numbered, from a diverse list of beloved artists. RSD’s version of Black is an excuse to celebrate both the pieces themselves and the special indie record stores who carry them. Cheap, mass-produced frenzy is not the goal.
Q: When is Record Store Day’s Black
A: It’s the same day as the other one—always the day after Thanksgiving. This year Black takes place on .
Q: Who is on board to be part of RSD’s Black Friday?
A: For better or worse, Black is a North American thing—the US and Canadian record stores will be participating by stocking special releases (although some of the releases may be different in the US and Canada). Some stores in the UK and Europe may have special releases as well, but they most likely won’t be using the term "Black . It will be more about a kick-off to the holiday shopping season.
Q: Is Black
really Record Store Day II?
A: No. The special releases for Record Store Day are made to be sold solely at independently owned record stores on the day that Record Store Day takes place (the third of every April) whereas Black releases are made for the holiday season. This means stores will launch the special releases on Black but may choose to carry them beyond Black (as supplies last, they are still limited runs). Black is really more of a special release date then a one-day “holiday” like Record Store Day.
These independently owned record stores/shops will also choose whether or not they want to sell their Black releases on their websites to draw attention to the fact that many of them offer an excellent customer service option for those who wish to support independently owned record stores via internet purchases during the holiday season and beyond.
Q: Can fans of Record Store Day expect a similar number of special/unique releases made for Black
as they’ve seen for Record Store Day?
A: There will be markedly fewer titles during the Black Friday period than you’ll find on a Record Store Day release list. By design, Record Store Day is not attempting to create the massive music celebration of Record Store Day. Rather, we are reminding music fans about the gift of music at the kick off of the holiday season. We will call it a victory if fewer cheap toasters and socks are given as gifts and more awesome music by some of the greatest artists of our time exchange hands. Think about it, there is nothing sold in a record store that wouldn’t make a great present for someone. Or for yourself!
Q: How can music fans find a local store who is celebrating Black
A: Music fans can go to www.recordstoreday.com and click the link for participating stores, but as stores do their own purchasing, we can not tell you which stores will carry which titles, if any. Also, some stores on the site specialize in “pre-loved” music and choose not to stock new releases. We always encourage you to find a store near you and then strike up a conversation with them to find out their plans. (A visit to a record store is never a waste of time!)
Q: Will every store listed on the website participate in Black
A: By definition these stores are independent. This means they will choose whether they wish to participate. Generally speaking, a lot of them will.
Q: Will the participating stores carry all of Record Store Day’s Black
A: Some will but selection will vary from store to store, depending on what they think their customers will want.
Q: Where can music fans get a complete list of Record Store Day’s Black
A: Later in October, a complete list of Black Friday releases will go up on www.recordstoreday.com, as well as a PDF that you can print out and use as a Gift-Shopping Guide, or maybe even better, as a Wish List.