IN THIS EMAIL:
WRAP-UPS
MUSE PROMOTIONAL OPPORTUNITY SIGN UP DEADLINE 5/1
DAWES PROMOTIONAL OPPORTUNITY SIGN UP DEADLINE 5/1
RECORD STORE DAY “CHAT ROOM”
PLEDGE REMINDERS FOR SALES AFTER RECORD STORE DAY
ADDED VALUES

WRAP-UPS

We really hope you had a tremendous day on Saturday and got a little rest on Sunday.

We’d like to see photos and hear stories of your day. Please send them to information@recordstoreday.com. We’d love to hear what you did (how did you map out your store? Did you limit the number of people in the store at one time? Did you limit the number of pieces any person could buy? Did you limit them to one per title?) And yes, we’ll listen to your criticisms and suggestions. Those of you who signed the Pledge probably know that everything in it came about after listening to feedback from both stores and customers. Keep in mind though: feedback is going to be listened to if it’s delivered in a civil manner.

Information@recordstoreday.com



PROMOTIONAL OPPORTUNITIES

NOTE: There are two promotions to sign up for below. YOU MUST SIGN UP FOR THEM SEPARATELY. If you want to sign up for both, you need to send two emails. And you need to make sure you are filling out the information COMPLETELY or you will not be signed up for the promotion, and you will not be notified. Check it over before you hit send and make sure you’re filling it out completely. (I know everyone is busy, but so are we and we need to rely on you to fill this out completely. Thanks for helping us keep the workload manageable and continue to keep offering you promotions.)

MUSE CD/COUPON PROMOTIONAL OPPORTUNITY
As you know, we work year-round to create exclusive promotions for your stores. One of the things we started doing was creating singles (either CD or vinyl) which you could sell in advance of an upcoming full-length, which include a coupon for that release, which you would honor for the full length release. As always, participation in these is completely up to you. These programs require you to agree to bring in the full length from your regular distributors so if you don’t normally stock new releases, or releases in this particular genre, this is not be the program for you.

This one is a CD single for MUSE. If you sign up for this, you’re agreeing to SELL THE SINGLE FOR $2, THEN HONOR THE $2 COUPON INSIDE WHEN IT COMES BACK TO THE STORE.

ARTIST: Muse
SINGLE TRACKS: “Dead Inside” “Psycho”
UPC: 825646106912
PROMOTIONAL CD STREET DATE: 5/12/15
FULL LENGTH TITLE: Drones
FULL LENGTH STREET DATE: 6/9/15
FULL LENGTH CD UPC: 825646121250
FULL LENGTH DELUXE CD UPC: 825646121236
FULL LENGTH LP UPC: 825646121229

If you want to take part in this promotion, email ALL THE FOLLOWING INFORMATION (ALL OF IT PLEASE) to carrie@recordstoreday.com before Friday, May 1 2015

NAME OF STORE:
# OF STORES PARTICIPATING:
NAME AND EMAIL OF STORE CONTACT:
ADDRESS WHERE TOOLS WILL BE SENT (include street address, city, state and zip):
DISTRIBUTOR OR ONE STOP FROM WHICH FULL LENGTH WILL BE PURCHASED (This is coming through WEA):



DAWES CD/COUPON PROMOTIONAL OPPORTUNITY
This one is a CD single for DAWES. If you sign up for this, you’re agreeing to SELL THE SINGLE FOR $2, THEN HONOR THE $2 COUPON INSIDE WHEN IT COMES BACK TO THE STORE.

ARTIST: Dawes
SINGLE TRACKS: “Things Happen”/”Things Happen (Celeste Version)”
UPC: 857223004205
PROMOTIONAL CD STREET DATE: 5/12/15
FULL LENGTH TITLE: All Your Favorite Bands
FULL LENGTH STREET DATE: 6/2/15
FULL LENGTH CD UPC: 857223004144
FULL LENGTH LP UPC: 857223004151

If you want to take part in this promotion, email ALL THE FOLLOWING INFORMATION (ALL OF IT PLEASE) to carrie@recordstoreday.com before Friday, May 1 2015

NAME OF STORE:
# OF STORES PARTICIPATING:
NAME AND EMAIL OF STORE CONTACT:
ADDRESS WHERE TOOLS WILL BE SENT (include street address, city, state and zip):
DISTRIBUTOR OR ONE STOP FROM WHICH FULL LENGTH WILL BE PURCHASED (This is coming through ADA):



RECORD STORE DAY "CHAT ROOM"

Several years ago we instigated a space on the website where stores could go to talk to each other, primarily with the purpose of comparing stock after RSD. Our list is diverse, there are titles that one store will sell out of quickly, and another store will have leftover. Folks stopped using it, but recently some stores have encouraged us to bring it back, so we are. Our hope is that you can work out deals, trades, sales, between each other and then all stores and customers will be happy. We think this will help alleviate people’s feeling that they need to go to eBay and pay ridiculous prices for things. And it will reinforce that shopping at record stores is a regular thing, not a one-day thing. If you have titles still for sale in your store, stop calling them ‘leftovers’. They’re not. They’re still the same special pieces that people were looking for on Saturday. There’s no reason to perpetuate the idea that people should only come look for them on one day. If someone comes into your store a few days after Record Store Day and finds something special, that can’t be a bad thing.

*Record Store Day doesn’t play any part in these trades, but you should consider it a place of honor, shall we say, and play nice with each other. This is not the place to be hoarding or gouging, this is where stores can go to help each other.

*Access the page by logging in to your store account on www.recordstoreday.com and you will see:



*Once you have entered the Message Board you will see a list of Topics:





PLEDGE REMINDERS FOR SALES AFTER RECORD STORE DAY:

It’s been a while since some of you signed the Pledge, so here are some bullet point reminders.

*Nothing can be sold online until 24 hours (8 AM EDT) the day after RSD. At that point it can only be sold on a site that is CLEARLY BRANDED as a store site, and one that is used all year long as a regular part of business. (That means you can’t create an online site specifically to sell RSD releases).

*Nothing sold online can be sold using auction pricing. Stores must set prices at no more than 20% above SLP both in-store and online.



ADDED VALUES

On www.recordstoreday.com we regularly promote upcoming value adds that we have worked with various labels to create. The ones we promote on the site are indie exclusives, and are available to you through your coalition, your chain or with your order from Alliance. Alliance gets an allotment of these to send to all Record Store Day participating stores who order the albums they are associated with from them. Keep in mind, though, that the allotments are limited, and will go first come first serve.

Also, keep in mind that these value adds are created to be given out with the purchase of the accompanying full length release, so they will only be going to stores who are stocking the new release. If you're not a new release store, then this promotion isn't for you. On the site we are always careful to let people know that they should always check with their local store for availability. It is always your choice to stock any of the commercial or promotional pieces we promote on the site. Below are the street dates and titles we have added values for (as well as graphics to help you promote them, where we have those). If you are not already getting added values directly from your coalition or chain, you can contact your Alliance rep to place an order. If you don't have an Alliance rep, contact Ken.Glaser@aent.com and he can start the process for you.

The available items are below. AGAIN: If you are not a member of a coalition, you have access to these pieces when you place an order, first come first serve, with Alliance.

STREET DATE 5/12 INCUBUS There will be an 11x17 poster for this.

STREET DATE 5/19 FAITH NO MORE There will be some pins/buttons/badges/whatever you want to call it for the street date of this.

STREET DATE 5/19 BRANDON FLOWERS There will be an 11x17 poster for this.

THIS PART WE’RE SERIOUS ABOUT: Please do not copy, forward or otherwise share the information contained in this email with anyone outside its intended recipients. This information is provided to help you keep up with promotions, products and internal workings of Record Store Day. If you no longer wish to receive this email or be part of Record Store Day, please let us know.