Below are some things that Record Store Day requests that stores agree to do or not do in order to be on the list given to distributors for order purposes, and called out to customers on the site as a Pledge Store. These are all things designed to keep customer and store disappointment at a minimum. Please read through them, and if you agree to abide by the few things laid out below, please fill out the form and click Submit. NOTE: THESE ALL APPLY TO BLACK FRIDAY AS WELL AS RECORD STORE DAY
1. Product created for Record Store Day and Black Friday will be sold in physical retail stores and we are asking that no stores hold midnight sales, nor begin selling RSD or BF releases until 8 AM Eastern (If you are not in the Eastern time zone, use the equivalent time in your time zone: 7 AM Central, 6 AM Mountain, 5 AM Pacific). We have many reasons for this but the main reason is your customers (no matter how much promotion you do, not all your customers are going to know about a midnight sale, and they’re going to show up on Record Store Day and Black Friday and be none too thrilled if you’ve sold all your releases nine hours earlier). Your customers will come to you when you open, there’s no need to push this to the middle of the night. There are also concerns about eBay sellers and your fellow stores, so we are asking that Pledge stores agree not to hold midnight sales and sell no RSD product before the time requested. WE UNDERSTAND THE ISSUES SURROUNDING THIS ON BLACK FRIDAY BUT WE HAVE TO ASK THAT THIS STILL BE ADHERED TO.
2. ‘Store gouging’ or the impression of such is a big complaint from customers and we are asking Pledge stores to help us avoid this impression. For Record Store Day purposes, we are defining ‘gouging’ as higher than 20 % over SLP, and we will provide you the SLP on the Official RSD Releases List. This means your pricing should be no higher than SLP plus 20%.
3. Stores will not sell Record Store Day releases online, nor will orders be taken online for later shipping, prior to or occurring onthat year’s actual Record Store Day or Black Friday. Basically, this means you can not have any system set up where someone can place an RSD title in a ‘cart’ prior to, or on, Record Store Day or Black Friday. You are free to use your websites to promote what you’ll have in stores, and we encourage you to do so, but no one should be able to hold or purchase any items online. It goes without saying that nothing should be sold in store before STREET DATE, which in this case is Record Store Day or Black Friday.
5. Product remaining after Record Store Day or Black Friday can be put up on a store’s website the day AFTER Record Store Day or Black Friday, (STARTING AT 8 AM EASTERN ON THE SUNDAY FOLLOWING RECORD STORE DAY, and 8 AM EASTERN ON THE SATURDAY FOLLOWING BLACK FRIDAY) but stores will not hold product back from physical customers in order to post it online, nor will set prices online be markedly above in-store prices. The 20% above SLP pricing structure is in place for online sales as well as in-store pricing. A store may use a website to sell product online ONLY IF THAT SITE IS CLEARLY A STORE SITE, AND IS USED AS AN ONLINE SALES TOOL THROUGHOUT THE YEAR. No personal sites can be used to sell RSD releases, and stores cannot create an account for the sole purpose of selling RSD releases. STORES CAN NEVER SELL RSD OR BF RELEASES VIA AN AUCTION SALE. This means that if you are using eBay, you must have a store-branded eBay page, and you must use a Buy It Now price.
6. Because of the limited quantity of some items and the necessity of allocating, stores are asked not to take pre-orders or holds for Record Store Day or Black Friday product. In the past, this has resulted in customers not receiving items they have paid for.
7. One of the biggest complaints about Record Store Day is the eBay flipping —and this is something we have no control over, if it’s a customer placing something on eBay, but we can be on the alert for these folks (If the first person in line buys all eight copies of one title—that’s a red flag.) While every store may go about it differently, we are asking that you Pledge to give some thought and planning to how your store is laid out, and how customers have access to the releases. Whether this is one per customer per title, or some other system, we want you to promise to think about how you CAN try to minimize flipping and work to make sure fans get the releases.
8. Throughout the year, RSD organizers work to put together promotions that are available to stores. These promotions often include physical music or other items, like pre-order vinyl, samplers, CD singles. By signing this Pledge you agree that when you choose to take part in these promotions, the tools will be used as laid out in the promotion, not sold online, or in stores by themselves unless stipulated as part of the promotion.
9. By completing and submitting this form, you promise to educate ALL your staff on the RSD policies and Pledge points. If a store signs this Pledge, all employees must abide by it. It’s your responsibility to let them know what Record Store Day is, what the releases are, why they are special and what they can’t do with them (example: put them on Ebay or online, which may not be the case with your other, regular releases).
If you would like to be on the list of those stores who have agreed to play by the rules, please fill this out and submit it. (Again, please understand that being on this list does not guarantee that all stores will get every piece they order. Allocations and sellouts will happen, and Record Store Day has no control over that. ) Any store on this list who doesn’t follow the requests above will be taken off the list, and will no longer be listed on the Record Store Day websiteas a participating store.
SEE BELOW TO SEE WHICH STORES ARE LISTED UNDER YOUR LOG-IN. YOU WILL BE SIGNING THE PLEDGE FOR ALL THESE STORES. If this is correct, please continue. If not, or you have any questions, please contact firstname.lastname@example.org