WEBSITE COMMERCE FOR INDIE RECORD STORES (ideas for these difficult times)
Broadtime is a company that provides online shopping sites for Indie Retail, fully branded as your store. Now is a critical time to engage with your customers while we are all isolating in our homes for safety.
Indie Stores with Broadtime are enabled to sell everything in stock and have it delivered as if it is your store, right from our distributor, AEC’s, warehouse.
This service is offered through a separate sub-account with AEC through Broadtime, rather than your store’s account. All Products in print/stock at AEC are for sale, plus you may add your own.
You may fill orders from your own stock as you choose, while most stores during this time are enabling warehouse shipments. You control the pricing and branding as your store.
Your online record store is custom and you may sell any products, from merch to gift certificates, and even consignment items. Plus we have even set up "Donate Now" solutions.
When labels and artists provide Preorders with “where to buy links” for their albums, RSD provides a storefinder on the product page that is geolocated to the consumer for where to buy from Indie Stores. All stores that are able to deep link to any UPC are included with a BUY link and our services enable that capability.
RSD STORE OFFER
As a special offer for Record Store Day stores and to assist stores with needed resources during this difficult time for everyone:
Broadtime is offering 1/2 off of our startup costs and waiving any term requirements for stores now through Record Store Day in June.
Please contact us with your interest as we can get you up and running very quickly in just a few days.
The internet is a prime tool for shopping and for music fans to discover your store. And with social distancing and limits on physical shoppers that are keeping people at home, your store’s online presence matters now more than ever.
Have you considered what your store’s online presence is like, and how it presents your business to potential customers? Are you prepared to help the customers that come to your website looking to satisfy their record shopping needs?
Our experience has shown direct benefits and sales growth for stores with these features on their site...
STORE IDEAS - UNDER VIRUS LOCKDOWN
INDIE STORE FINDER
FULL CATALOG of releases
STORE IDEAS - VIRUS LOCKDOWN
These are some of the ideas that our customers are doing during this difficult time. We wanted to also share this with prospective stores.
• Sitewide sale
• Free or discounted local delivery
• Curbside/Local Pick-up with Incentives
• Personal Shopper - USED
• FREE SHIPPING in general or over a certain $ amount
• Reminder of Deep Inventory for drop ship delivery
• Messaging Often and reminding customers of your online presence
• Asking for Donations to support local retail
2019 has been the biggest year for Preorders to date for Indie Record Stores. It continually proves to be a critical sales opportunity to engage fans when they learn about a record or hear the first single.
Consumers will search the web and listen to the artist for “where to buy.” Your store needs to have the opportunity to meet the need of these fans by having the item, accepting preorders, having a site that is “mobile-friendly”, and submitting to search engines for easy online discovery by customers.
Broadtime's service automatically sets up early Preorders with art and assets, while also featuring them on your site, where they can be managed by you and be indexed by search engines.
All of which makes your site part of the “Indie Network” of participating preorder stores with your published PREORDER deep links using the UPC. This makes you super compatible with...
INDIE STORE FINDER
Record Store Day and coalitions have been lobbying for the past few years for artists and labels to INCLUDE Indie Record Stores when they announce their albums. The goal is for stores to participate in sales before street date. They all create “Where to Buy” pages and they have now started to regularly link to product pages on RSD for Indie Stores. (see examples) https://sonlittle.ffm.to/aloha linking to: https://recordstoreday.com/UPC/045778767892 When an artist or record label links to the INDIE OPTION, we in turn feature that PREORDER for you on your website when you are able to deep link via the UPC. You can further support these efforts through your email and social media marketing to encourage your customers to preorder with you in general, and for specific big releases. Broadtime’s web hosting service enables you to have these “Deep Links” to purchase for all new preorders, with the artwork, tracklists and descriptions already in place.
FULL CATALOG - ALL RELEASES DELIVERED
Curation and community enable your store to stand out in an Amazon world. Your store serves your community and inspires customer loyalty. They appreciate the curated voice that you provide to inform them of what is new, cool and happening. At the same time, everyone has to compete with on-demand convenience and an “everything is in stock” world that certain large brands have conditioned music lovers to expect. Music fans visiting our hosted sites may purchase deep catalog titles that you don’t have in stock. Because AEC has it, we show that the store does, which then allows it to be shipped to the customer (as you, the store) Broadtime's experience with our record store partners allows us to provide the best of both worlds: customers can shop local by supporting their hometown store while still having access to any release in print, exclusives, and any potential bargains found within used inventory. Through partnering with Alliance Entertainment, we have been able to provide stores the seamless ability to sell anything they have in stock, hide the BUY button when stock is depleted, and drop ship the item directly to customers all over the world with YOUR STORE LOGO AND NAME on the package as if it came from you. It’s a wonderful fulfillment OPTION, although stores can always choose to ship from inventory or bring the product in and ship out if they prefer. OUR BOTTOM LINE IS YOURS: Creating happy customers that shop local through convenience and availability of ALL products.
ADDITIONAL IMPORTANT FEATURES
There are some additional features critical for success that we provide to stores for managing their websites and customer relationships. This is a sample of what we provide: • FEATURED PRODUCTS default setup each week to be curated by stores • SOCIAL MEDIA CONNECTIONS
• AUTOMATIC LINKS TO OTHER MARKETPLACES • NEWS, EVENTS, CONTESTS
• EMAIL NEWSLETTER SIGNUP • INVENTORY integration • UPDATED DATA EACH WEEK