Starting from the idea of ​​two friends, Satria Ramadhan and Frederick Reinhard, in a small chat at roadside stalls, at the beginning of 2006. The idea to create a small store that has concept of "Records and Merchandise Store". Then they took 4 of his band mates, Ballads of the Cliche, to join a project which also makes its Oficial Store Ballads of the Cliche's. Arafino Zaini, Bobby Alvianto, Bambang Kurniawan, and Ferry Hardianto is An initial team building small shop named ... "Hey Folks!"