SERENDEEPITY is a laboratory, a meeting place, a crossroads of passions, an unconventional creativity, a pulsating centre of positive energy which aggregates and wants to be watched and listened to. Serendeepity is the store in Corso di Porta Ticinese 100 which reinterpret the usual idea of store shifting into a multifaceted and innovative Concept Store. The music division is very select and current, receiving new records every day. The contour is based on hi-fi type headphones, turntables and various accessories. The furniture is also in continuous evolution, this is thanks to the constant research of modern art furniture from the fifties to the present. The clothing department owes many thanks to the collaboration of various "researchers" of rare vintage pieces, not only this, but also the support of many fashion designers that have the chance to expose and promote their own work. Periodical music, art and fashion all contribute to make the store a perfect place to discover the latest tendencies. Uniqueness and originality are the base of the store's philosophy; a changeable reality that aims to contribute to the vitality of the city, and a creative base for the organisMilanese night-life.