San Diego's Louis XIV would have you believe that sometime after forming in 2003, they packed up their vintage analog gear, hopped a plane to Paris, and recorded their self-titled full-length debut on their own dime. Then they started a label (Pineapple Recording Group) and sold 500 copies on the Information SuperWeb in "the first month." Then the BBC's Radio 1, the NME, and the Killers got all up on Louis' handsome rock n' roll ballbag. Next thing you know, Atlantic signs them and their subsequent Illegal Tender EP becomes a total hype-machine a la Jet's Dirty Sweet or the Strokes' Modern Age. And maybe that's even how it happened. Or maybe the joke's on us. (Is it a total coincidence that the self-titled album is available on vinyl in a limited edition of 500 copies?) Either way, The Best Little Secrets Are Kept is probably what it would sound like if the Strokes and Jet found themselves double-booked into the Green Room at Saturday Night Live with a big bag of drugs, a case of champagne, four personal stylists, three publicists, and a Levi's rep. And then everybody started jerking each other off. In other words, perfect.