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More Info:
LOL dolls have been named "Toy of the Year" three years running. This release is a companion to the hugely successful line of toy products, launching with a new line of music themed dolls and toy products. REMIX includes all new songs, bringing together 5 genres -- Pop, R&B, Hip Hop, Country, Rock - so there's something for all to enjoy! The lead single `Crew Remix' is already available on digital platforms. ABOUT LOL DOLLS:
- #1 Toy property in 2019 Globally (ahead of Marvel, Barbie, Pokemon)
- Core audience are young girls age 6 - 12yo, with secondary audience skewing slightly older
- Big YouTube Channel with 1.4M subs and great content strategy - having already released two singles on the platform.
- Product placement on mainstream media including Jimmy Fallon & Ellen. Cardi B recently threw her daughter a LOL themed birthday