A New Kind of Sideways' is a semi-conceptual album that is humanitarian and philanthropic in it's theme. Boasting the message that "as human beings we are all the same and have a duty of care and responsibility towards each other regardless of age, race, gender or sexuality." Kepler Ten expresses their frustration that we all bleed the same colour, yet "we seem to spend most of our time finding ways to make life difficult for one another."By semi-conceptual, the band have said that although each track on the album stands alone as it's own individual entity, the album is encompassed and held together in a cyclical manner by the first and last track."The second part of the three part closer - One and the Same - is an instrumental section that rewinds back through musical themes from the preceding songs, taking the message and feeling of universality back through the album to that moment of clarity right at the start."