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Some cities spend millions to draw in tourists, but a small town like Nagarekawa doesn't have those resources. What it DOES have is Nanako, whose dream of becoming an idol singer is suddenly given life when she and fellow classmate Yukari are recruited by her uncle (who serves on the city council) to become local idols. That means performing at the openings of swimming pools and appearing on the smaller local TV stations, so it's not the glamorous lifestyle one sees in the movies. But it is a way to help her city and neighbors while doing something she cares about. And when Nanako and Yukari are joined by a third classmate, the petite but athletic Yui, who takes on the task of appearing in costume as the town mascot, everything really comes together. They may not be on the road to fame and fortune, but there's plenty of fun to be found ahead as they become LOCODOLS!