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1. I'll Know It's Love for Sure
2. (You've Gotta) Stop Look and Listen
Finally, after 40 long years, the impossibly rare diamond-in-the-rough 45 from Pure Release is once again seeing the light of day. Led by James Fernandez, this East LA Funk crossover is in a league of it's own. It's sunshine and feel-good vibes from top to bottom with a decidedly learned but still naive aesthetic. Fernandez stacked his band with a cast of mostly Latino local session musicians so it's needless to say that the rhythm section punches well above it's weight for a private release such as this one. One of the choice tracks from the album, "I'll Know it's Love For Sure", met some criticism after the album's release for it's lack of a certain level of Polish in the production. It was eventually re-recorded and pressed to an equally rare 7" single. This version of the hit song would go on to become the most sought after, and therefore most easily recognized version. This means, for old and new fans of Pure Release alike, that the 45 cut of this track from On the Loose might be an entirely new experience with all the same floor-filling potential.