Take a ride into the Sharknado frenzy with a film geared to entertain while exploring how a Syfy creature feature become a unimaginable franchise and surprise phenomenon capturing the zeitgeist. With such a ridiculous name and premise, the low-budget movie about a shark-filled tornado destroying Los Angeles , Sharknado, was considered career suicide. However, when the SHARKNADO film finally premiered on SyFy, a social media conversation exploded, and news outlets ran with it. As a result, the film, cast and filmmakers were catapulted into the pop culture stratosphere! Why? How? Can filmmakers create lightning in a bottle again and again?