THE BLACK FRIDAY FAQ
THE BLACK FRIDAY FAQ
Q: Why are the organizers of Record Store Day celebrating Black Friday?
A: Whether we like it or not, the day after Thanksgiving is the start of the biggest shopping season in the country, when almost everyone buys presents for others, and may get to make a wish list of what they’d like others to get them. Historically, Black Friday was an American event held by large corporate retailers promoting mass produced items at super low prices in hopes of driving customers into their stores to buy all kinds of things. Independently owned stores, especially record stores, are fantastic places to shop for gifts, and we see our RSD Black Friday efforts to promote these places in the face of a shopping frenzy as part of our overall mission to bring record stores to the spotlight. RSD’s Black Friday subverts the model slightly and focuses on pieces of art in the form of limited special editions, often numbered, from musicians loved by everyone on every shopping list. RSD’s version of Black Friday is an excuse to celebrate the special place of music in our lives by shopping for some of the special people in our lives. At local indie businesses to boot!
Q: When is Record Store Day’s Black Friday?
A: This year Black Friday takes place on Friday, November 27th.
Q: Why don't you have this on Small Business Saturday instead?
A: Our RSD Black Friday event actually predates Small Business Saturday by a few years! For better or worse, Black Friday is an important day in the retail world and we want record stores to be a part of it if they choose to. We're also big fans of highlighting the independent neighborhood business side of what these participating record stores are, and some of them participate in Small Business Saturday too. Each store can choose to be part of Black Friday, Small Business Saturday, or both!
Q: Is Black Friday really Record Store Day II?
A: No. Black Friday isn’t a stand-alone “holiday”. This means stores will launch the special releases on Black Friday but may choose to carry them throughout the holiday season (as supplies last).
Q: Will RSD Black Friday titles be available online?
A: These independently owned record stores/shops will also choose whether to sell their Black Friday releases on their websites, drawing attention to the fact that many of them offer an excellent customer service option for shopping indie/shopping local via internet purchases during the holiday season and beyond. (In 2020, due to the pandemic, the RSD Black Friday rules regarding the timing of online sales has been changed, and a store may choose to sell releases through their branded websites and accounts starting at 1 PM EDT on November 27. Not all stores will choose to do this, and some may choose to restrict their shipping/pickup areas. Check with your local store to find out how they’re handling sales.)
Q: Can fans of Record Store Day expect a similar number of special/unique releases made for RSD Black Friday as they’ve seen for Record Store Day?
A: There are usually about one-third the number of releases for RSD Black Friday as compared to Record Store Day itself. By design, Record Store Day is not attempting to create the massive music celebration of Record Store Day. Rather, we are reminding music fans about the gift of music at the kick off of the holiday season.
Q: How can music fans find a local store who is celebrating Black Friday?
A: Music fans can go to www.recordstoreday.com and click the link for participating stores.
Q: Will every store listed on the website participate in Black Friday?
A: By definition these stores are independent. This means they will choose whether they wish to participate. Generally speaking, a lot of them will.
Q: Will the participating stores carry all of Record Store Day’s Black Friday releases?
A: Some will, but selection will vary from store to store, depending on what they think their customers will want.
Q: Where can music fans get a complete list of RSD Black Friday releases?
A: A complete list of RSD Black Friday releases is here, in either a downloadable PDF “wishlist/shopping list” and a web page, complete with track listings, details and artwork for fans to view.